ELSA MUSECreation of strong graphics codes, logotype and photo shoot to present the new Elsa.

Defining graphic codes.
Further than just drawing a logo, we decided to use the shape of Elsa’s mouth, face and eyebrow to imagine her new identity. From now on, Elsa uses these colorful shapes to create endless patterns in collaboration with many brands.

Our scope

Creative direction
Graphic design
Strategy
Production
Shooting
Post-production

Creative Direction Maison Tsay
Photography Vanni Bassetti • Elodie Daguin
Set Design Luisa Girola
Retouch Léo Lardy
Production Maison Tsay

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