HABILEConception and design of the whole brand identity: labels, logotype, photo shoot and stationery.

A historical and modern identity.
Habile is a new clothing French brand dedicated to workwear. We conceived and designed their new brand identity. We tried to illustrate their focus on product quality and craftsmanship while bringing modernity to the historical blue worker jacket.

Our scope

Creative direction
Art direction
Strategy
Production
Set design
Shooting
Post-production

Creative Direction Maison Tsay
Photography Linus Ricard
Production Maison Tsay

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HABILEConception and design of the whole brand identity: labels, logotype, photo shoot and stationery.
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