PACO RABANNE • PhantomConceive and create a press and digital influence kit for the launch of the new fragrance.

Our scope

Creative direction
Motion design

A 360° press kit.
Creation of an immersive and interactive website to introduce the new Paco Rabanne’s masculine fragrance to the press. Our challenge was to explain and transcribe this connected and fun universe. In parallel, we also conceived and produced a fancy and sustainable box to introduce Phantom to Paco Rabanne’s community.

Creative Direction Maison Tsay 
Graphic Design Diane Hazaël-Massieux
Motion Design Julian Garnier
3D box Objem Design
Production Kit L’Encrier
Inluencer @cocooa

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