The right editorial rythm.
To portray the uniqueness of Goutal’s world on Instagram, Maison Tsay crafted a whole new imagery where each facette of the brand was pictured in a singular way. Month after month, we imagined new stories, introducing a lifetsyle dimension and a unique way to spark through the work of the photographer Linus Ricard. As of today, Goutal still uses these visual codes.
Creative Direction Maison Tsay
Photography Linus Ricard • Elodie Farge
Set Design Giulia Querenghi • Léa Baert
Retouch Marion Kotlarski
Production Maison Tsay